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We improve the profits, productivity and performance of property management companies through marketing director services, SOP development, property management training and software consulting.
Case Studies
the leasing masters
Marketing Director Service + SOP Development
The Value Add Flipper
Client: BMR
# of Properties: 30
# of Units: 8K
Location: Florida, Georgia, Mississippi, Texas
Investment Strategy: Multi-Owner Holding
Business Model: Conventional, Affordable - Value Add
Property Management Software: ResMan
Beginning with an average of 6,000 monthly leads, our strategic interventions doubled the client’s traffic without increasing their marketing expenses.
Moreover, we undertook the challenge of enhancing their online reputation, elevating their Google Rating from a mere 1.7 to an impressive 4.0, to establish trust and credibility within their target audience. Our efforts extended to social media, where we increased their reach by 107,000 impressions and drove engagement up to 18K+.
The redesign of their websites was a pivotal move, resulting in a substantial surge in organic traffic. Additionally, our meticulous approach led to significant cost savings, as we managed to lower their annual website expense by a noteworthy $97,000.
Lastly, we developed a complete employee handbook including policies and procedures for long-term sustainable success.
Marketing Director Services
The Mixed Portfolio
Client: Confidential
# of Properties: 50
# of Units: 12K
Location: Florida, Georgia, Oklahoma
Investment Strategy: Single Owner Long-Term Hold
Business Model: New Dev, Student, Affordable
Property Management Software: Entrata
Faced with low lease conversion rates, negative online reviews, limited social media engagement, and high marketing expenses, the client turned to our team for strategic solutions. Through meticulous analysis and targeted marketing strategies, we adjusted ad keywords resulting in a remarkable 2% increase in lease conversion rates. Additionally, we implemented comprehensive reputation management tactics. As a result, review ratings improved by a portfolio average of 1.7 stars while our social media management led to a substantial increase in followers by 10,000.
Lastly, our services yielded impressive results as we successfully lowered the client's marketing expenses by a substantial $200,000, contributing to improved profitability and sustainable growth. Through our collaborative efforts, the client achieved significant advancements in lease conversion, online reputation, social media engagement, and cost management, positioning them for continued success and prominence in the property management industry.
Software Consulting
The West Coast Challenge
Client: Confidential
# of Properties: 250
# of Units: 5K
Location: California
Investment Strategy: Short/Long-Term Hold
Business Model: Conventional, Student - Value Add
Property Management Software: Yardi
Facing operational challenges due to underutilization of Yardi, the client was looking to optimize their processes and improve operational efficiency and reporting.
Our team coordinated with Yardi representatives and spearheaded efforts to streamline lead tracking, leasing processes, and reporting within the platform. Through customized training and hands-on support, we empowered the client's team to maximize the software's capabilities.
As a result of our strategic interventions, systematic errors were resolved, leading to improved accuracy in data and reporting. The improvements allowed for data-based decision-making, resulting in the doubling of ILS traffic and increased conversion rates.
Delivering tailored software consulting solutions, our successful partnership continues to drive operational excellence and facilitate growth for our client.
Web Design Service
The Property Management Start-Up
Client: SWA
# of Properties: 3
# of Units: 1K
Location: Texas
Investment Strategy: Long-Term Hold
Business Model: Conventional Value Add
Property Management Software: Appfolio
Initially facing the challenge of minimal online visibility, with just 10 web visitors per month, SWA recognized the necessity of a robust online presence to attract potential clients. Partnering with our team, they embarked on a comprehensive website development project aimed at addressing this issue.
Through close collaboration and in-depth research, we crafted a tailored website that effectively showcased their services and brand identity while ensuring a seamless user experience. The redesigned website, optimized for search engines, proved to be a game-changer, catapulting their web traffic to an impressive 1990 visitors post-launch.
This surge in online visibility not only attracted new clients but also positioned the company as a formidable player in the competitive property management market. With their enhanced online presence, the company is now primed for continued growth and success in the industry.
Contact Us
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